Head of insight at Lumina Intelligence, Crossan is passionate about delivering enthralling, insightful stories that result in positive changes for audiences on convenience and wholesale. He has over a decade of experience across multiple wide-ranging commercial and category insight roles – both on the agency side and recently the supplier side too with Hain Celestial (brands such as Linda McCartney and Hartley’s) where his experience has been omnichannel, spanning across retailers’ main estate stores, convenience stores and online platforms.