The next evolution in nicotine pouches from the iconic Zig-Zag family. Built on generations of trusted expertise, Zig combines heritage with a bold, modern approach to create a nicotine pouch experience that’s full of flavour, style and quality.

Designed for adult nicotine users looking for a tobacco-free alternative, Zig delivers vibrant flavour, lasting satisfaction and a premium pouch experience. Whether you prefer something cool, fruity or refreshing, our range of six distinctive flavours has been carefully developed to suit every taste.

With three nicotine strengths, you can choose the intensity that best suits your preference, making it easy to find your perfect match. Every pouch is crafted for a comfortable fit and consistent flavour from the first moment to the last.

Inspired by the unmistakable Zig-Zag spirit, Zig stands out with bold colours, eye-catching design and an uncompromising focus on quality. It’s everything you’d expect from a name with over 140 years of heritage, reimagined for today.

Six flavours. Three strengths. One bold experience.