With 50 years in Forecourt retailing, Clive is one of the best known and most respected dealer/retailers in the Industry. He has petrol running through his veins and is still going strong in the business, still acquisitive and expanding his network of sites – he now has seven, putting him at No 40 in the latest Top 50 Indies listing.
Since the tender age of 16, when Clive attended his first residential Esso Management training course, there has been no looking back.
Clive has worked with all the major suppliers over the years, Bp, Esso, Shell, Texaco, Ultramar, Elf, National, Regent.
The Esso Tiger in your tank campaign, World Cup coin collections and Green Shield Stamps are some of Clive’s earliest marketing memories as well as serving Esso Extra 5* petrol at 3s/8d per gallon, that is about 4p a litre in new money!
The family also operated a Ford and Datsun dealership in the 70’s and 80’s but Clive decided to focus on fuel retailing and moved away to branch out on his own.
His sites have won many awards over the years for customer service and retailing targets. His award-winning Salisbury site was recognised in the Forecourt Trader Awards 2020.
Clive has been supported by wife Stella, for 34 years, and raised five children, while always following his mantra and living life to the full. He moved to Spain for three years to enjoy life on the Costas and returned once a month to follow his beloved football team, Spurs, oh, and also check on the business.
His eldest daughter, Emma, joined the business over 20 yrs ago, and has been group managing director working alongside Clive to continuously strive to deliver the best customer experience from their forecourts.
Ashton, his youngest son, joined four years ago and has helped Clive develop a strong management team that know how to get the best out of every retail trading environment and opportunity.
Clive’s sites have always exceeded all expectations and he firmly believes in supporting and working closely with various local communities and charities to share some of his success.
“I have always believed in attention to detail and creating a fun working environment on and off the forecourt, with the “doing whatever it takes” attitude and I never take myself too seriously”
50 years in the business and Clive still has the energy, desire and passion to expand the family business. Gardner Garages have acquired three petrol stations in the past 24 months and opened a Convenience store on the exclusive Promenade in Cheltenham with another two exciting developments in the pipeline for 2021.
“I have no intention of retiring completely, why would I? I love the industry and people in it.”