BAT UK is the largest manufacturer and distributor of vaping products in the UK and sees its future focused on providing smoke-free, alternative nicotine products for the UK’s adult smokers and nicotine users. Its flagship vaping brand is ‘Vuse’ and flagship non-tobacco oral nicotine product is called ‘Velo’. BAT UK was the first tobacco manufacturer to launch a vaping product in the UK market in 2013.

BAT UK is part of the BAT Group, a leading, multi-category consumer goods business, established in 1902. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through providing adult consumers with a wide range of enjoyable and less risky nicotine products.

The company has announced a target of increasing the number of its non-combustible product consumers to 50 million by 2030; and to achieve at least £5 billion in New Categories revenues in 2025.