JTI manufactures well-known cigarette brands such as Kensitas Club and Benson & Hedges Blue, the fastest growing cigarette brand in the UK.[i] JTI supply other leading tobacco products including Amber Leaf, the No.1 tobacco brand,[ii] Sterling Dual Capsule Leaf Wrapped, the UK’s No.1 cigarillo brand,[iii] and Sterling Essential Rolling Tobacco, the UK’s leading Value RYO brand,[iv] of which JTI recently launched a 50g format. JTI also offer next-gen products including the heated tobacco device, Ploom with EVO tobacco sticks, and the 100% tobacco-free nicotine pouch, Nordic Spirit, which is the UK’s No.1 nicotine pouch brand.[v]

[i] IRi Market Place, Volume Share, Total RMC, Total UK, over the last 12 months to Dec 2021 (based on slope calculation)
[ii] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Dec 2021
[iii] IRi Market Place, Volume Share, Total Cigarillo Category, Total UK, Dec 2021
[iv] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Dec 2021
[v] IRi Market Place, Volume Share, Nicotine Pouch Category, Total UK, Q4 21.