JTI manufactures well-known cigarette brands such as Sterling Dual and Benson & Hedges Blue, the fastest growing cigarette brand in the UK.[i] JTI supply other leading tobacco products including Amber Leaf, the No.1 tobacco brand,[ii] Sterling Dual Capsule Leaf Wrapped, the UK’s No.1 cigarillo brand,[iii] and Sterling Rolling Tobacco, the UK’s leading Value RYO brand[iv]. They have recently increased their range by offering Benson and Hedges Blue RYO and Mayfair Silver RMC, which both sit in the ultra-value segment. JTI also offer next-gen products including the heated tobacco device, Ploom with EVO tobacco sticks, and the 100% tobacco-free nicotine pouch, Nordic Spirit.
[i] IRi Market Place, Volume Share, Total RMC, Total UK, over the last 12 months to Dec 2021 (based on slope calculation)
[ii] IRi Market Place, Volume Share, Total Tobacco Category, Total UK, Sep 2022
[iii] IRi Market Place, Volume Share, Total Cigarillo Category, Total UK, Dec 2021
[iv] IRi Market Place, Volume Share, Total RYO/MYO, Total UK, Sep 2022